April 16, 2026 / Roman Flores
written by roman t. flores, freelance journalistedited by sarina e. guerrawebsite by justin orsino Helping me keep gas in the tank for this column is one such car club that hit their slow-roll stride in the fifth year of their main event… Nuestras Raices valle imperial Cinco de Mayo car show. Amid the cool chrome, high hops and…
April 2, 2026 / Roman Flores
written by roman t. flores, freelance journalistedited by sarina e. guerraformatted by justin orsino In the grand landscape of the Imperial Valley, sad to say, businesses, events and ideas come and go. Some prosper for a bit then run out of gas (a fitting metaphor for the times, right?), some have success and then lack the continued…
October 14, 2025 / Sharon
Driving toward Walmart with my son, Jared, on a warm Saturday morning, I noticed something shining bright against the Imperial Valley sky—Old Glory flying high above the El Centro Fire Station. “Jared, look!” I said, pointing out the flag rippling proudly in the breeze. His face lit up immediately. “Can we go?” he asked. I…
July 13, 2025 / citizen journalist
written by ryan perezedited by sarina e. guerra In the heart of the Imperial Valley, a tight-knit community of car enthusiasts has taken root and is attempting to navigate the difficult world of California’s strict vehicle modification laws while trying to reshape the public’s perception of a controversial pastime. Despite the shadow cast by incidents…
People Press
July 8, 2025 / Sarina E. Guerra
At this point, this story is about so much more than César Chávez—but for chronology’s sake let’s take this story back to March of this year. People’s Press was fresh off a Mid-winter Fair & Fiesta induced frenzy and I was already knee-deep in things I hadn’t done by the time the César Chávez event…
People Press
July 8, 2025 / Justin Orsino
My ancestors in the Imperial Valley achieved hard-fought victories that will be celebrated years to come, but they came at a cost. It was a painful history that must never be forgotten. I, along with many others, inherited that pain, but we also carry the responsibility to learn from it, to let it inspire us,…
May 18, 2025 / Justin Orsino
‼️ Warning: This content contains profanity. Viewer discretion is advised. ‼️ written by justin orsinoedited by sarina e. guerra Truth be told, I’m just not built for texting. Emotionally and spiritually. It’s not that I don’t know what to say, it’s that I never actually respond. I’ll see a message, think ‘I should open that,’…
March 28, 2025 / Sarina E. Guerra
Fire and Emergency Service Agencies from across the Valley gathered earlier this week to practice and hone their response skills to crises in wildland areas, utilizing the arid, overgrown landscape surrounding Cattle Call park in Brawley to simulate real life scenarios that require them to think on their feet and work as a team. The…
March 20, 2025 / Sarina E. Guerra
First of all, let me start by saying that while this isn’t a hate piece, I do believe in the value of telling hard truths. As a woman from a family of mostly women, I do not believe that we benefit from tearing each other down, or passing judgement on our sisters in the egoic…
March 19, 2025 / Justin Orsino
edited by sarina e. guerra After leaving the local fair’s live auction on the morning of March 15, I knew it would be my last visit until possibly next year. But this year felt different. People’s Press is just starting, becoming more official by the day, and naturally, people need to know about it. And…
December 3, 2024 / citizen journalist
[Photo by the Slab City Care Club]
December 3, 2024 / citizen journalist
[Photo by the Slab City Care Club]
December 3, 2024 / citizen journalist
[Photo by The Slab City Care Club]
December 3, 2024 / citizen journalist
[Photo by The Slab City Care Club]
December 3, 2024 / Justin Orsino
Justin Orsino poses with then Imperial Valley Champion, Angel Pureheart, at Brawley's Nuestras Raices Valle Imperial Car Club Festival on March 30, 2024. [Photo by Sarina Guerra]
December 2, 2024 / Joette Verstat
[Photo by The Slab City Care Club]