power, ego & the impact of public discourse: an analysis of the IV data center controversy (part 1) power, ego & the impact of public discourse: an analysis of the IV data center controversy (part 1) around the valley: ‘nuestras raices’ to link up lowriders y mas for their annual cinco de mayo car show around the valley: ‘nuestras raices’ to link up lowriders y mas for their annual cinco de mayo car show $2.8 billion or a bad deal? inside the imperial data center showdown $2.8 billion or a bad deal? inside the imperial data center showdown “the moody foodie”: brawley senior citizens club 1988 cookbook stirs up nostalgia “the moody foodie”: brawley senior citizens club 1988 cookbook stirs up nostalgia around the valley: desert daze brew fest looks to perk up locals, showcase talent around the valley: desert daze brew fest looks to perk up locals, showcase talent 28,000 to 1.7 million: should i stay or should i go? 28,000 to 1.7 million: should i stay or should i go? lucas lair talks vwe, imperial valley wrestling and his road to the top lucas lair talks vwe, imperial valley wrestling and his road to the top data centers: elections have consequences data centers: elections have consequences “devout, complicated, enduring”: vincent “vince” hugh mousel passes away unexpectedly “devout, complicated, enduring”: vincent “vince” hugh mousel passes away unexpectedly how one family’s struggle exposes the gaps in america’s mental health system how one family’s struggle exposes the gaps in america’s mental health system to be or not to be: prop 50 spurs record voter turnout prompting hope for local dems to be or not to be: prop 50 spurs record voter turnout prompting hope for local dems big city life, small-town heart: comedian willie barcena makes cathartic comeback in heber big city life, small-town heart: comedian willie barcena makes cathartic comeback in heber E el centro’s education crossroads: evictions, enforcement & a new arts school—all at once dead presidents: an indigenous critique of american capitalism dead presidents: an indigenous critique of american capitalism $ $5,000 for a kidney, $100,000 for a life: inside a borderland organ trade pure intentions: a pro-wrestling prodigy’s journey pure intentions: a pro-wrestling prodigy’s journey the man from jalisco wins again! lead actor talks trade, identity & healing with people’s press the man from jalisco wins again! lead actor talks trade, identity & healing with people’s press old glory, open doors, and one curious kid: a morning at el centro’s fire station old glory, open doors, and one curious kid: a morning at el centro’s fire station “I sat with death”: a reflection on life & current events “I sat with death”: a reflection on life & current events dear local politicians: why cut ribbons when you could cut rent? dear local politicians: why cut ribbons when you could cut rent? mariachi acero goes to guadalajara, takes valley spirit to international conference mariachi acero goes to guadalajara, takes valley spirit to international conference the good work in the quiet moments the good work in the quiet moments V vile or virtuous: evangelical pastor speaks on kirk V vile or virtuous: liberal military vet speaks on kirk V vile or virtuous: liberal military vet + evangelical pastor speak on kirk U understanding the system: conversation over chaos O on the passing of charlie kirk: amidst grief, I choose to speak papa was a veterinarian, luli sold furniture papa was a veterinarian, luli sold furniture F from rage to relief: the day my grocery box disappeared local film “the man from jalisco” continues its film festival run, streaming soon on tubi local film “the man from jalisco” continues its film festival run, streaming soon on tubi A after the minnesota catholic school shooting: why i’m choosing homeschool “parenthood is fragile & precious”: catholic mother speaks on the death of EC toddler “parenthood is fragile & precious”: catholic mother speaks on the death of EC toddler D dust in the wind: community concerns around toxic lakebed linger L latin legends: comedian paul rodriguez delivers farewell performance to raza right where he started save downtown in style: brawley mayor talks thrift shops save downtown in style: brawley mayor talks thrift shops announcement #37 announcement #37 more than monsters: auto enthusiasts steer bad PR in new direction more than monsters: auto enthusiasts steer bad PR in new direction announcement #36 announcement #36 announcement #35 announcement #35 T the future of la raza: remembering latino legacy & reassessing our identity R rediscovering the legacy of the farmworker’s movement announcement #34 announcement #34 L looking inwards: mexican-american identity & the imperial valley announcement #33 announcement #33 announcement #32 announcement #32 SWHS freshman bit by the journalism bug SWHS freshman bit by the journalism bug announcement #31 announcement #31 announcement #30 announcement #30 encontrando mi voz: mi vida como tutora de ESL desde casa encontrando mi voz: mi vida como tutora de ESL desde casa finding your voice: my life as an at-home ESL tutor finding your voice: my life as an at-home ESL tutor announcement #29 announcement #29 announcement #28 announcement #28 announcement #27 announcement #27 announcement #26 announcement #26 invisible illness in IV ignored: surviving, graduating, & job hunting invisible illness in IV ignored: surviving, graduating, & job hunting announcement #25 announcement #25 on dating latinas, hipsters in the hood, & what makes us different: wasapwu comedy kills at la fonda bar & grill on dating latinas, hipsters in the hood, & what makes us different: wasapwu comedy kills at la fonda bar & grill announcement #24 announcement #24 announcement #23 announcement #23 announcement #22 announcement #22 announcement #21 announcement #21 announcement #20 announcement #20 IV pickleball association: where camaraderie meets cardio IV pickleball association: where camaraderie meets cardio for the love of pickleball for the love of pickleball announcement #19 announcement #19 chronicles of a fieldworker: my first live concert was unforgettable chronicles of a fieldworker: my first live concert was unforgettable announcement #18 announcement #18 announcement #17 announcement #17 announcement #16 announcement #16 announcement #15 announcement #15 announcement #14 announcement #14 firefighters from holtville to centinela unite for annual wildland exercise firefighters from holtville to centinela unite for annual wildland exercise announcement #13 announcement #13 announcement #12 announcement #12 announcement #11 announcement #11 high school madness: has one aspect of the timeless tradition turned too risqué? high school madness: has one aspect of the timeless tradition turned too risqué? a cultural affair: mid-winter festivities bring art, ag, and families together a cultural affair: mid-winter festivities bring art, ag, and families together announcement #10 announcement #10 the voice of the valley: former CHS student finds local fame the voice of the valley: former CHS student finds local fame announcement #9 announcement #9 announcement #8 announcement #8 announcement #7 announcement #7 announcement #6 announcement #6 announcement #5 announcement #5 announcement #4 announcement #4 online deaf+ community expands and inspires online deaf+ community expands and inspires “chill hike” makes for fast friends at Anza Borrego State Park “chill hike” makes for fast friends at Anza Borrego State Park announcement #3 announcement #3 announcement #2 announcement #2 from dark clouds to rays of glory: <br>surviving alcoholism & homelessness from dark clouds to rays of glory: <br>surviving alcoholism & homelessness announcement #1 announcement #1 who is gil rebollar: from halfway house to council chambers who is gil rebollar: from halfway house to council chambers so my tías have this tradition… so my tías have this tradition… local car culture fuels lasting friendships local car culture fuels lasting friendships the most thanksgiving thanksgiving — and a rescue mission the most thanksgiving thanksgiving — and a rescue mission friends & foes community it up friends & foes community it up abundance under the tree abundance under the tree a sense of purpose in the air a sense of purpose in the air imperial valley independent wrestling is just plain awesome imperial valley independent wrestling is just plain awesome volunteers’ kindness & compassion take the cake volunteers’ kindness & compassion take the cake Prestige Event Center celebrates grand reopening after years of closure Prestige Event Center celebrates grand reopening after years of closure Local superhero beats near-death experience, transforms hurt into hope Local superhero beats near-death experience, transforms hurt into hope C Crowds gather for Cattle Call events Calexico Unified’s Measure Q Projects Are ‘Landmark Moment’ Calexico Unified’s Measure Q Projects Are ‘Landmark Moment’ B Brawley resident celebrates a century of life P Parade celebrates county’s veterans C Cattle Call Traditions Start with a Spicy Kick B Brawley roads reopen C Calexico Matriarch’s Life Has Been Rich in Memories W Whodunnit?! BBI holds “Murder Mystery Dinner” fundraiser for charity projects I Imperial Valley Girls Let Their Flags Fly S SNORE Saga: City police give report on decibel levels near local venue I Imperial Valley Students Shine During Autumn & the Arts B Brawley City Council: Mayor speaks on negative public comments hurled at city staff, Council updates on various topics L LGBT Resource Center Finds Talent at Annual Search ASIC and ag families present Dr. Temple Grandin to speak on neurodivergent potential ASIC and ag families present Dr. Temple Grandin to speak on neurodivergent potential Read Read
power, ego & the impact of public discourse: an analysis of the IV data center controversy (part 1)
2026-04-23

power, ego & the impact of public discourse: an analysis of the IV data center controversy (part 1)

What began as a policy discussion about a proposed AI data center in Imperial County has evolved into something far more revealing.

around the valley: ‘nuestras raices’ to link up lowriders y mas for their annual cinco de mayo car show
2026-04-16

around the valley: ‘nuestras raices’ to link up lowriders y mas for their annual cinco de mayo car show

written by roman t. flores, freelance journalistedited by sarina e. guerrawebsite by justin orsino Helping me keep gas in the tank for this column is one such car club that hit their slow-roll stride in the fifth year of their main…

$2.8 billion or a bad deal? inside the imperial data center showdown
2026-04-11

$2.8 billion or a bad deal? inside the imperial data center showdown

On March 26th, 2026, the Imperial Board of Supervisors had their special meeting regarding the data center. It lasted just over three hours, with dozens of speakers, and…zero vote. The Imperial Data Center Project meeting was a packed,…

“the moody foodie”: brawley senior citizens club 1988 cookbook stirs up nostalgia
2026-04-08

“the moody foodie”: brawley senior citizens club 1988 cookbook stirs up nostalgia

written by letty guerra, citizen journalistedited by sarina e. guerrawebsite by justin orsino Being the budget-minded adventurer that I am, I’m always on the lookout for thrift stores, yard sales, estate sales, and rummage sales. This is a…

around the valley: desert daze brew fest looks to perk up locals, showcase talent
2026-04-02

around the valley: desert daze brew fest looks to perk up locals, showcase talent

written by roman t. flores, freelance journalistedited by sarina e. guerraformatted by justin orsino In the grand landscape of the Imperial Valley, sad to say, businesses, events and ideas come and go. Some prosper for a bit then run out…

28,000 to 1.7 million: should i stay or should i go?
2026-04-01

28,000 to 1.7 million: should i stay or should i go?

submitted by jessica kenagyedited by sharon burnsformatted by justin orsino I’ve lived in the Imperial Valley my whole life. More specifically, I’ve lived in Brawley my whole life. For nearly thirty years, it’s been the same families, the same events,…

lucas lair talks vwe, imperial valley wrestling and his road to the top
2026-02-20

lucas lair talks vwe, imperial valley wrestling and his road to the top

I first went to San Diego Comic-Con in the summer of 2008. Back then, you could still grab tickets without fighting the entire internet for one. I’d help friends buy theirs online, they’d hand me cash, and we’d…

data centers: elections have consequences
2026-02-03

data centers: elections have consequences

The controversy surrounding the proposed Data Center on county land near Imperial and El Centro is more than a single land-use dispute—it is a reminder of how deeply local government decisions shape our communities for decades to come.…

“devout, complicated, enduring”: vincent “vince” hugh mousel passes away unexpectedly
2026-01-19

“devout, complicated, enduring”: vincent “vince” hugh mousel passes away unexpectedly

Vincent “Vince” Hugh Mousel of El Centro, CA, aged 63, passed away on January 8, 2026 after being hit by a car while walking at night at around 9:30 pm on January 3, 2026. He was life flighted…

how one family’s struggle exposes the gaps in america’s mental health system
2025-12-23

how one family’s struggle exposes the gaps in america’s mental health system

This family's mental health journey opened a door into a system experts have been warning about for decades; a system chronically under-resourced and almost guarantees people fall through the cracks.

to be or not to be: prop 50 spurs record voter turnout prompting hope for local dems
2025-11-20

to be or not to be: prop 50 spurs record voter turnout prompting hope for local dems

submitted by eric reyes, citizen journalist edited by sarina e. guerra formatted by justin orsino

big city life, small-town heart: comedian willie barcena makes cathartic comeback in heber
2025-11-15

big city life, small-town heart: comedian willie barcena makes cathartic comeback in heber

edited by sarina e. guerraformatted by justin orsino Los Angeles-based comedian Willie Barecena makes his way back to the Imperial Valley to light up the stage and work comedy fans’ laugh muscles once again this on November 15,…

People Press
2025-11-12

el centro’s education crossroads: evictions, enforcement & a new arts school—all at once

El Centro’s education system isn’t just changing—it’s spinning. In the past two years, the El Centro Elementary School District (ECESD) has faced parent uprisings, a campaign-finance scandal, and a multi-million-dollar construction project that could reshape the city’s schools.…

dead presidents: an indigenous critique of american capitalism
2025-11-01

dead presidents: an indigenous critique of american capitalism

written by linda martinezedited by sarina e. guerraformatted by justin orsino Currency, Capital, Dough, Silver, Loot. It’s all one and the same. It is “paper” constructed out of 75% cotton and 25% linen. A green textured sheet with…

People Press
2025-10-23

$5,000 for a kidney, $100,000 for a life: inside a borderland organ trade

A Vice TV investigation uncovers how organ traffickers in Mexicali lure stranded migrants into selling their kidneys for $5,000, while U.S. recipients pay over $100,000. This People’s Press analysis explores the human cost, corruption, and inequality behind the…

pure intentions: a pro-wrestling prodigy’s journey
2025-10-17

pure intentions: a pro-wrestling prodigy’s journey

Pro-wrestling has a unique energy. Even if it’s not your thing, the size and passion of the fans is undeniable. World Wrestling Entertainment (WWE) is thriving right now. Despite high ticket sales and streaming options that all over…

the man from jalisco wins again! lead actor talks trade, identity & healing with people’s press
2025-10-15

the man from jalisco wins again! lead actor talks trade, identity & healing with people’s press

edited by sarina e. guerraformatted by justin orsino RJLB Picture’s The Man From Jalisco recently racked up another win, most recently at the Silicon Beach Film Festival in Los Angeles early last month. The Man from Jalisco, Part…

old glory, open doors, and one curious kid: a morning at el centro’s fire station
2025-10-14

old glory, open doors, and one curious kid: a morning at el centro’s fire station

Driving toward Walmart with my son, Jared, on a warm Saturday morning, I noticed something shining bright against the Imperial Valley sky—Old Glory flying high above the El Centro Fire Station. “Jared, look!” I said, pointing out the…

“I sat with death”: a reflection on life & current events
2025-10-13

“I sat with death”: a reflection on life & current events

written by gil rebollaredited by sarina e. guerra I’ve been sitting with Death. First, it was at my grandma’s bedside. Again, less than two weeks later, my mother-in-law drew her final breath.Then, on a phone screen. A young…

dear local politicians: why cut ribbons when you could cut rent?
2025-10-09

dear local politicians: why cut ribbons when you could cut rent?

written by sharon burns, regular contributoredited by sarina e. guerraformatted by justin orsino Politicians in Imperial County and the border region really seem to love a good ribbon-cutting. Whether it’s a new park bench, a mural downtown, or…

mariachi acero goes to guadalajara, takes valley spirit to international conference
2025-10-03

mariachi acero goes to guadalajara, takes valley spirit to international conference

story by jonathan miranda cuevas adapted by andreya martinez & sharon burnsedited by sarina e. guerra edited & formatted by justin orsino Take a walk through Brawley on a summer evening and you might hear it: the swell…

the good work in the quiet moments
2025-09-29

the good work in the quiet moments

A reflection on Ephesians 2:10, a homeless man and his cat, and St. Thérèse’s “Little Way”—showing how small acts of love carry eternal impact.

People Press
2025-09-24

vile or virtuous: evangelical pastor speaks on kirk

edited by sarina e. guerraquestions/formatting by justin orsinoanswers by chris nunn 1. What was your immediate reaction to Charlie Kirk’s death, and what do you think that reaction reveals about today’s political climate? The first I heard of…

People Press
2025-09-24

vile or virtuous: liberal military vet speaks on kirk

edited by sarina e. guerraquestions/formatting by justin orsinoanswers by sky ainsworth 1. What was your immediate reaction to Charlie Kirk’s death, and what do you think that reaction reveals about today’s political climate? I thought, “Oh no…” when…

People Press
2025-09-24

vile or virtuous: liberal military vet + evangelical pastor speak on kirk

edited by sarina e. guerraquestions/formatting by justin orsino Editor’s NoteThis story began as a simple request for comment that became a kind of experiment both for People’s Press and for Citizen Journalism as a whole. Following the Charlie…

People Press
2025-09-19

understanding the system: conversation over chaos

edited by sarina e. guerra The past week reminded me why I stepped away from political debate in 2018. I always followed the news, but I rarely spoke up about my own views. Maybe it was fear of…

People Press
2025-09-13

on the passing of charlie kirk: amidst grief, I choose to speak

edited by sarina e. guerraformatted by justin orsino The passing of Charlie Kirk hit me like a blow to the chest. I felt shock, anger, and deep sorrow—not only because a life has ended, but because it happened…

papa was a veterinarian, luli sold furniture
2025-09-08

papa was a veterinarian, luli sold furniture

submitted by jessica kenagyedited by sarina e. guerraformatted by justin orsino I only have two grandparents. My grandpa (Papa) is from my dad’s side, and my grandma (Luli) is from my mom’s side. My grandma (Num Num) on…

People Press
2025-09-06

from rage to relief: the day my grocery box disappeared

written by sharon burnsedited by sarina e. guerraformatted by justin orsino Yesterday evening, I was ready to raise hell. I came home from work—one of my three jobs—to find that my Thrive grocery box was gone. My Ring…

local film “the man from jalisco” continues its film festival run, streaming soon on tubi
2025-09-06

local film “the man from jalisco” continues its film festival run, streaming soon on tubi

written by roman flores, regular contributoredited by sarina e. guerra From the writings of a college film student to awards in Los Angeles-based film festivals to upcoming airings on streaming services in multiple countries worldwide, local filmmaker Ryan…

People Press
2025-08-31

after the minnesota catholic school shooting: why i’m choosing homeschool

I can’t stop shaking when I think about what happened at Annunciation Catholic School in Minneapolis. On August 27, 2025, during a weekday Mass, children and parishioners gathered to pray. Instead of safety and sanctuary, they were met…

“parenthood is fragile & precious”: catholic mother speaks on the death of EC toddler
2025-08-21

“parenthood is fragile & precious”: catholic mother speaks on the death of EC toddler

written by sharon burnsedited by sarina e. guerraformatted by justin orsino On Monday, August 18, a heartbreaking tragedy unfolded in El Centro when a toddler died after being left inside a hot vehicle. It was about 5:30pm when…

People Press
2025-08-16

dust in the wind: community concerns around toxic lakebed linger

written by sharon burns, citizen journalistedited by sarina e. guerra Folks around the Salton Sea know the changes here all too well: the water keeps pulling back, leaving more dusty lakebed (playa) exposed. That dust doesn’t just blow…

People Press
2025-07-24

latin legends: comedian paul rodriguez delivers farewell performance to raza right where he started

‼️ Warning: This content contains profanity. Viewer discretion is advised. ‼️ edited by sarina e. guerra Sporting an old school fedora, pin striped navy coat, jeans and sleek, athletic-hybrid-dress shoes, the comedy icon that is Paul Rodriguez spryly…

save downtown in style: brawley mayor talks thrift shops
2025-07-19

save downtown in style: brawley mayor talks thrift shops

written by gil rebollaredited by sarina e. guerra My name is Gil Rebollar. I’m a millennial, a father, and currently serve as the Mayor of Brawley. Since I officially took office in 2022, I have made it a…

announcement #37
2025-07-18

announcement #37

Daaang those triple digits are setting in for real now huh Well, with the help of our very own Brawley mayor, Gil Rebollar, we’ve compiled a list of thrift shops you can visit this summer so you can…

more than monsters: auto enthusiasts steer bad PR in new direction
2025-07-13

more than monsters: auto enthusiasts steer bad PR in new direction

written by ryan perezedited by sarina e. guerra In the heart of the Imperial Valley, a tight-knit community of car enthusiasts has taken root and is attempting to navigate the difficult world of California’s strict vehicle modification laws…

announcement #36
2025-07-13

announcement #36

It’s Sunday Funday, ya’ll! Peep our weekend story from returning Citizen Journalist, Ryan Perez, as he gives readers an inside look at a controversial community fueled by fast cars and drivers who pride themselves on their handiwork as…

announcement #35
2025-07-10

announcement #35

What does it mean to be Mexican-American in the US today? How are the challenges we face now similar to or different from our ancestors? And did our elders stop telling stories… or did we just stop listening?…

People Press
2025-07-08

the future of la raza: remembering latino legacy & reassessing our identity

At this point, this story is about so much more than César Chávez—but for chronology’s sake let’s take this story back to March of this year. People’s Press was fresh off a Mid-winter Fair & Fiesta induced frenzy…

People Press
2025-07-08

rediscovering the legacy of the farmworker’s movement

My ancestors in the Imperial Valley achieved hard-fought victories that will be celebrated years to come, but they came at a cost. It was a painful history that must never be forgotten. I, along with many others, inherited…

announcement #34
2025-07-03

announcement #34

Let’s give it up for local nonprofit and folklorico dance group Las Flores del Valle who recently donated to Cancer Resource Center of the Desert in order to help them continue providing assistance to those in need Watch…

People Press
2025-07-02

looking inwards: mexican-american identity & the imperial valley

written by dario-felix morenoedited by sarina e. guerra Growing up as a third-generation Mexican-American in the Imperial Valley, my cultural identity has been shaped by a unique blend of family history, border dynamics, and the social realities of…

announcement #33
2025-07-01

announcement #33

While we’ve been hard at work behind the scenes reviewing submissions and drumming up donations, world news has thrust just about every hot button issue we can think of into the forefront of the conversation But don’t you…

announcement #32
2025-06-27

announcement #32

‘Nuff said 🙂‍↕️ #CitizenJournalism #nonprofit #familia #newearth #ImperialValley View Video Page

SWHS freshman bit by the journalism bug
2025-06-26

SWHS freshman bit by the journalism bug

written by heidi hayasakaedited by sarina e. guerra When I was in eighth grade, my eldest brother, Ian, would tell me all about this amazing class he had taken during his time at Southwest High School called Journalism…

announcement #31
2025-06-26

announcement #31

Okay y’all, let’s give a warm welcome to our YOUNGEST CITIZEN JOURNALIST YET—15 year-old Heidi Hayasaka of El Centro Not gonna lie, I was impressed the moment I met her while covering a story about a fire &…

announcement #30
2025-06-25

announcement #30

Ever struggle to find the right words to say, even in your native language? In this story from our latest guest writer, Sharon Burns writes about how life lead her to start an at-home tutoring business, and what…

encontrando mi voz: mi vida como tutora de ESL desde casa
2025-06-25

encontrando mi voz: mi vida como tutora de ESL desde casa

escrito por sharon burnseditado por sarina e. guerratraducción por claudia garcía No me propuse ser tutora. De hecho, cuando mi esposo me sugirió por primera vez que solicitara ser tutora en Imperial Valley College, no me entusiasmó mucho…

finding your voice: my life as an at-home ESL tutor
2025-06-25

finding your voice: my life as an at-home ESL tutor

lee la versión en español written by sharon burnsedited by sarina e. guerra I didn’t set out to be a tutor. Actually, when my husband first suggested I apply to be one at Imperial Valley College, I wasn’t…

announcement #29
2025-06-17

announcement #29

Thousands of people in the Imperial Valley live with disabilities or age without much support, and they could use some more help. 🧓🏽🧑‍🦽 If you or someone you know needs a ride anywhere: the doctor, store, or just…

announcement #28
2025-05-30

announcement #28

Muchas gracias to our latest round of donors, Los Amigos de la Comunidad (Eric M. Reyes y Isabel Solis), Rachel Johnson, Gloria Cuadraz (love you tia!!), John Carnwath, and mystery donor “a collection of words” We truly wouldn’t…

announcement #27
2025-05-27

announcement #27

Come check out NoCCA’s production of The Sound of Music happening at Imperial High School on May 30th and 31st at 7 pm and June 1st at 2 pm This classic musical is based on a true story,…

announcement #26
2025-05-27

announcement #26

Alright fam! We’ve got a new kind of story for you here, and it’s one that many of us can probably relate to. Myself included 🩺👨🏻‍⚕️❓ Our newest Citizen Journalist, Jessica Kenagy, courageously shared her ongoing battle with…

invisible illness in IV ignored: surviving, graduating, & job hunting
2025-05-22

invisible illness in IV ignored: surviving, graduating, & job hunting

written by jessica kenagyedited by sarina e. guerra My name is Jessica, and I’m a 29 year-old resident from Brawley. My story is a testimony to the harsh reality that chronic illness here in the Imperial Valley is simply…

announcement #25
2025-05-19

announcement #25

Need Help With Your IID Bill? Is your energy bill too expensive? Do you want to save money? IID has assistance programs that might help! Check them out here https://www.iid.com/customer-service/payment-assistance View Video Page

on dating latinas, hipsters in the hood, & what makes us different: wasapwu comedy kills at la fonda bar & grill
2025-05-18

on dating latinas, hipsters in the hood, & what makes us different: wasapwu comedy kills at la fonda bar & grill

‼️ Warning: This content contains profanity. Viewer discretion is advised. ‼️ written by justin orsinoedited by sarina e. guerra Truth be told, I’m just not built for texting. Emotionally and spiritually. It’s not that I don’t know what…

announcement #24
2025-05-17

announcement #24

What’s up y’all? It’s been a minute! This month has been a bit of a ride, but we’re back on track here with a story from our very own Justin Orsino https://avoicethatsoundslikeyours.com/wasapwu-comedy-kills-at-la-fonda-bar-grill Wasupwu Productions invited People’s Press to…

announcement #23
2025-05-16

announcement #23

Y’all, this took us far too many takes to get right 🤦🏽‍♀️ please enjoy this chaotic update from the Brawley Senior Center as we at People’s Press emerge from a stint of technical difficulties. Happy Friday!🌻 View Video…

announcement #22
2025-04-26

announcement #22

CALLING ALL EDUCATORS!! 👩🏽‍🏫👨🏽‍🏫 IVC will be hosting a professional development day Saturday, May 3 for educators looking to sharpen their skills and approach their practice from a research-based, decolonized perspective. Registration is open, but there are only…

announcement #21
2025-04-24

announcement #21

Come out and support the Guadalupano Association this Saturday, April 26 by attending the revival of their annual Spring Dance at Sacred Heart church in Brawley! It’s an old tradition they’re trying to revive, and as a dancer…

announcement #20
2025-04-21

announcement #20

So have you heard of a sport called Pickleball, or do you live under a rock?? (It’s okay, we’re here to help) As it turns out, this phenomenon has just about TAKEN OVER the county—honestly, maybe the country—and…

IV pickleball association: where camaraderie meets cardio
2025-04-15

IV pickleball association: where camaraderie meets cardio

submitted by janet stillsedited by justin orsino & sarina e. guerra My name is Janet Stills and I have lived in Brawley my entire life, excluding the four years I spent away while attending San Diego State University. …

for the love of pickleball
2025-04-15

for the love of pickleball

submitted by bradley scheffleredited by sarina e. guerra & justin orsino My pickleball adventure began in late 2019, on the tennis courts of Southwest High School in El Centro, not too long before Covid entered the picture. While…

announcement #19
2025-04-14

announcement #19

‼️CALL FOR SUBMISSIONS‼️ We’ve been collabbing with Los Amigos de la Comunidad on a few projects lately, and we’re currently on the hunt for anyone with a story about the Salton Sea. As you know, the area is…

chronicles of a fieldworker: my first live concert was unforgettable
2025-04-11

chronicles of a fieldworker: my first live concert was unforgettable

submitted by julio bracamonte jr., former fieldworkeredited by justin orsino & sarina e. guerra My name is Julio Bracamonte Jr. and I’d like to tell you about an experience I had in the 1960s during the Cesar Chavez…

announcement #18
2025-04-11

announcement #18

As journalists, we get to meet so many people with interesting personal memories and life stories, but occasionally someone will share something legitimately unique that just needs to be published. So, while the other guys stay on their…

announcement #17
2025-04-07

announcement #17

Friendly reminder that we are SLOW NEWS 🐢‼️ Rushing around every which way is how the world got to be the mess that it is, you know? And let me tell you firsthand, it’s about as bad for…

announcement #16
2025-04-03

announcement #16

So much happened this past weekend, and the People’s Press team has been racing to get our exclusive content published for you while still maintaining a healthy work-life balance! It’s… harder than it sounds But I don’t believe…

announcement #15
2025-03-31

announcement #15

Thanks for the hospitality, Cambria! See you sometime between April 4-6 for the Tattoo Expo. I’ve been meaning to get new ink for a while now anyways, can’t wait to see the local talent and living canvases 🖤✨…

announcement #14
2025-03-28

announcement #14

TGIF ya’ll 🙌🏽 This year’s weather may be unpredictable (is it spring or summer now, idk🌷🥵🌬️🤔) but our Firefighters and Emergency Service personnel are ALWAYS reliable. Here at People’s Press, we like to keep things fun, interesting, and…

firefighters from holtville to centinela unite for annual wildland exercise
2025-03-28

firefighters from holtville to centinela unite for annual wildland exercise

Fire and Emergency Service Agencies from across the Valley gathered earlier this week to practice and hone their response skills to crises in wildland areas, utilizing the arid, overgrown landscape surrounding Cattle Call park in Brawley to simulate…

announcement #13
2025-03-27

announcement #13

Support our Nonprofit 501(c)(3): https://www.zeffy.com/en-US/fundraising/help-us-get-started Thank you Rachel Johnson, Daryl Johnson, & Risa Guerra!!! View Video Page

announcement #12
2025-03-22

announcement #12

Well, well, well… fancy meeting you here! The team at People’s Press has been hard at work since you last saw us, and we’re finally ready to reveal a story we’ve been fine tuning since the California Mid-Winter…

announcement #11
2025-03-20

announcement #11

Shoutout to Sergio at El Trio Coffee Roaster in Brawley for keeping us caffeinated while we work! I personally love the oatmilk cortado, and the fact that when we shop local, that dollar stays HERE for the betterment…

high school madness: has one aspect of the timeless tradition turned too risqué?
2025-03-20

high school madness: has one aspect of the timeless tradition turned too risqué?

First of all, let me start by saying that while this isn’t a hate piece, I do believe in the value of telling hard truths. As a woman from a family of mostly women, I do not believe…

a cultural affair: mid-winter festivities bring art, ag, and families together
2025-03-19

a cultural affair: mid-winter festivities bring art, ag, and families together

edited by sarina e. guerra After leaving the local fair’s live auction on the morning of March 15, I knew it would be my last visit until possibly next year. But this year felt different. People’s Press is…

announcement #10
2025-03-13

announcement #10

Ever wonder how our local emergency agencies respond to events like, say, wildland fires? Come witness the spectacular coordination of our Fire, Police, Medical, and various other Emergency personnel on March 24, 25, and 26 here at Pioneers…

the voice of the valley: former CHS student finds local fame
2025-03-07

the voice of the valley: former CHS student finds local fame

submitted by jose m. renteriaedited by sarina e. guerra I never want to sound cliche with old sayings you especially hear when you’re growing up, but I have to admit that it has served me well. Always having…

announcement #9
2025-03-05

announcement #9

California Mid-Winter Fair and Fiesta Window Painting Contest Winners Selected! 🎭🖌️🥇 Congratulations to Womanhaven Thrift store Gordon’s Carpet One Floor & Home Valley Vida! View Video Page

announcement #8
2025-03-05

announcement #8

Kaz- Bro’s Design Shop in Brawley made our first official t-shirts for People’s Press! Check out this reel of Sarina and Justin showing off the goods. Thank you to Kaz Bro’s and Troy for your cooperative emails and…

announcement #7
2025-03-04

announcement #7

People’s Press Business Cards are here! Thank you Monarch Iconography Studio and Miller’s Professional Imaging!!! So Fresh & So ✨ Clean ✨ Clean View Video Page

announcement #6
2025-02-25

announcement #6

BREAKING NEWS: One of our team members was able to live stream today’s Brawley Elementary School District board meeting, where several positions including a part-time health assistant, full-time counselor, and on-site social worker are on the chopping block,…

announcement #5
2025-02-22

announcement #5

A big thanks to Monarch Iconography Studio for donating their ID card printing services to help make us feel that much more official—we’re VIPs now View Video Page

announcement #4
2025-02-21

announcement #4

Happy Friday from People’s Press!! We’re coming at you with another great submission from a passionate community member who intimately understands the importance of being heard In this story, we read about what inspired Madison Gonzalez to learn…

online deaf+ community expands and inspires
2025-02-20

online deaf+ community expands and inspires

submitted by madison gonzalezedited by sarina e. guerra Although the term Deaf+ isn’t widely known, it represents a unique community of individuals who are Deaf and also live with blindness, Cerebral Palsy (CP), or Autism Spectrum Disorder (ASD).…

“chill hike” makes for fast friends at Anza Borrego State Park
2025-02-14

“chill hike” makes for fast friends at Anza Borrego State Park

submitted by letty c. guerraedited by sarina e. guerra Politics, plane crashes, and slew of social media posts of every kind—aaahhh! It can all be too much to handle and makes a person just want to run away…

announcement #3
2025-02-14

announcement #3

Calling all nature lovers and day trippers out there!! 🌷🌿🤗 In this season of love, we’re happy to share this simple, soulful story about a day hike at nearby Anza Borrego State Park that went unexpectedly well for…

announcement #2
2025-01-28

announcement #2

Well, how’s the New Year treating y’all so far? Personally, my resolutions don’t usually take shape until about a month in, but I applaud those of you who get going right away 👏🏽👏🏽 So if you need some…

from dark clouds to rays of glory: <br>surviving alcoholism & homelessness
2025-01-28

from dark clouds to rays of glory: <br>surviving alcoholism & homelessness

submitted by joseph adrian salazaredited by sarina e. guerra Many of you readers may have heard my name or seen my face somewhere in the press over the course of this last year, mainly because I have enjoyed…

announcement #1
2025-01-16

announcement #1

Get ready Imperial Valley!! A new generation of Thought Leaders is being born right here in humble Brawley, California. Having collaborated with the California Arts Council once upon a time and dabbled in freelancing for mainstream media these…

who is gil rebollar: from halfway house to council chambers
2025-01-01

who is gil rebollar: from halfway house to council chambers

edited by sarina e. guerra When I attended #ImperialValleyCollege in 2009, fresh out of high school, it offered me the education I needed to take my first step into Journalism, and also an opportunity to meet new people…

so my tías have this tradition…
2024-12-23

so my tías have this tradition…

Every December for a few years now, my mother and her siblings get together for something they like to call their “Sister Weekend”. I’m not exactly sure how it all started, but it’s known throughout the family to…

local car culture fuels lasting friendships
2024-12-13

local car culture fuels lasting friendships

submitted by ryan perez, car culture enthusiastedited by sarina e. guerra Ever since a young age, the beauty of cars has always managed to captivate my interest. The very first car I was obsessed with was the Mach…

the most thanksgiving thanksgiving — and a rescue mission
2024-12-03

the most thanksgiving thanksgiving — and a rescue mission

[Photo by the Slab City Care Club]

friends & foes community it up
2024-12-03

friends & foes community it up

[Photo by the Slab City Care Club]

abundance under the tree
2024-12-03

abundance under the tree

[Photo by The Slab City Care Club]

a sense of purpose in the air
2024-12-03

a sense of purpose in the air

[Photo by The Slab City Care Club]

imperial valley independent wrestling is just plain awesome
2024-12-03

imperial valley independent wrestling is just plain awesome

Justin Orsino poses with then Imperial Valley Champion, Angel Pureheart, at Brawley's Nuestras Raices Valle Imperial Car Club Festival on March 30, 2024. [Photo by Sarina Guerra]

volunteers’ kindness & compassion take the cake
2024-12-02

volunteers’ kindness & compassion take the cake

[Photo by The Slab City Care Club]

Prestige Event Center celebrates grand reopening after years of closure
2024-01-22

Prestige Event Center celebrates grand reopening after years of closure

HEBER — The Prestige event center had a grand opening after being operational years ago, last weekend on Janurary 20. Jason Heisel, one of the owners of the building, and Michael Nehas, property owner, both decided to reopen…

Local superhero beats near-death experience, transforms hurt into hope
2023-11-25

Local superhero beats near-death experience, transforms hurt into hope

BRAWLEY — On just about any given day of the week, Cecilia Victoria Gastelo can be found pitching in and giving back to military veterans, those who find themselves homeless, and countless community members across the county. The…

People Press
2023-11-15

Crowds gather for Cattle Call events

BRAWLEY — Brawley’s Cattle Call weekend came and went with a bang this year marking its biggest revival yet since the COVID-19 pandemic, featuring everything from award-winning flavors and mariachi music to parade float staples and rodeo show…

Calexico Unified’s Measure Q Projects Are ‘Landmark Moment’
2023-11-15

Calexico Unified’s Measure Q Projects Are ‘Landmark Moment’

CALEXICO — A number of projects at the Calexico Unified School District postponed in the wake of the COVID-19 pandemic was celebrated with a ribbon-cutting and groundbreaking ceremony in a “landmark moment” for Bulldogs past, present, and future,…

People Press
2023-11-14

Brawley resident celebrates a century of life

BRAWLEY — East side Brawley local and self-sufficient centenarian, Gregorio Nuñez, celebrated a legacy of hard work, dedication to God, and 100 years of “the American dream” in the making at Las Chabelas restaurant earlier this fall season…

People Press
2023-11-07

Parade celebrates county’s veterans

HOLTVILLE — On the sunny Saturday morning of November 4, red-white-and-blue-clad residents and participants of the Holtville Veterans Day Parade gathered in celebration of military personnel worldwide, uniting service men and women with civilians in a revamped effort…

People Press
2023-11-06

Cattle Call Traditions Start with a Spicy Kick

BRAWLEY — Hundreds of hungry foodies, boot-clad country fans and local chili connoisseurs descended on Main Street in Brawley on Saturday, Nov. 4 for the annual tradition of facing off over favorite chili recipes served up in makeshift…

People Press
2023-10-31

Brawley roads reopen

BRAWLEY – City officials, staff, developers, and residents rejoiced at the official opening of two critical roadways connecting Brawley’s east end to its west end, concluding the 15-year-long construction projects that stalled in the wake of the housing…

People Press
2023-10-22

Calexico Matriarch’s Life Has Been Rich in Memories

CALEXICO — Despite coming to the Imperial Valley’s beloved border town at the age of 5, Georgia Faye Espinoza, now 90 years young, has come to be known as “a pioneer” in interracial politics, a mother figure to…

People Press
2023-10-19

Whodunnit?! BBI holds “Murder Mystery Dinner” fundraiser for charity projects

BRAWLEY – Members of Burning Bush International Ministries teamed up with actors from American Immersion Theatre this past week to put on a masquerade-themed murder mystery dinner titled “The Billionaire’s Club Masquerade Ball,” hosted by the Stockmen’s Club…

People Press
2023-10-15

Imperial Valley Girls Let Their Flags Fly

CALEXICO — As the Calexico High girls flag football squad maintains its spot as the team to beat in the Imperial Valley, the Bulldogs’ mix of on-field experience and players new to the sport partly tells the story…

People Press
2023-10-11

SNORE Saga: City police give report on decibel levels near local venue

BRAWLEY – City council members recently received an unexpected update from local police regarding a long-standing noise ordinance discrepancy between mostly elderly residents of Ciudad Plaza and the owner of venue Spot 805 during a recent Brawley City…

People Press
2023-10-06

Imperial Valley Students Shine During Autumn & the Arts

EL CENTRO — From velvety pastels and articulate acrylics, to digital art, ceramics and more, the Imperial County Office of Education foundation’s Autumn and the Arts fundraiser put young, local talent on display to a sold-out room on…

People Press
2023-10-06

Brawley City Council: Mayor speaks on negative public comments hurled at city staff, Council updates on various topics

BRAWLEY – Brawley City Council’s regular meeting held on Tuesday, October 3 featured reports from members ranging from updates on health care bills and noise ordinances, to conferences, Cattle Call prep, and commentary on worsening public criticism towards…

People Press
2023-10-01

LGBT Resource Center Finds Talent at Annual Search

BRAWLEY — A tight-knit crew of creatives and community members turned out for the Imperial Valley LGBT Resource Center’s third annual Talent Search on Friday, Sept. 29 at the Teen Center in Brawley, where judges were wowed with…

ASIC and ag families present Dr. Temple Grandin to speak on neurodivergent potential
2022-12-13

ASIC and ag families present Dr. Temple Grandin to speak on neurodivergent potential

This article was originally published by The Desert Review and is republished here for archival purposes. BRAWLEY — A steady stream of people filed into Palmer Auditorium in Brawley to hear what animal behaviorist and Colorado State University faculty…

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